Relaunch

What if my employer makes a relaunch?

A relaunch is a business strategy in which a company is continued under new management or ownership after a bankruptcy or difficult period. It involves continuing some or all of the activities of the bankrupt company, often with a new business plan, financing and organizational structure. A relaunch can take several forms, such as continuing operations under the same name, a new entity taking over assets and personnel, or repositioning the company in the market with a changed product offering or focus. Employees involved in a relaunch may have specific rights and may be entitled to retain employment terms and rights. The situation in a relaunch may vary depending on the circumstances and applicable laws and regulations.